The Database Manager owns and maintains data systems and records for the Integrated Marketing Communications team. The ideal candidate will be an expert on data cleanliness and have strong Excel and Salesforce experience. Experience working with a Customer Data Platform (CDP) is preferred. TheDatabase Managerwill also be responsible for making recommendations for database management, governance,and process improvements related to data capture and utilization. Candidate should alsobe experiencedin creating actionable reporting on database growth and health forvariousstakeholders.Candidate will work directly with brand director, customer account managers, and new business team. Primary Responsibilities: Manage the Corporate Salesforce instance Build out up-to-date, comprehensive contact records for our customers and prospects. Consolidate/merge contacts as needed inSalesforce. Create new contact records for customers. Establishgovernance/processesto monitor and maintain...
Jan 19, 2021
Part-Time
The Database Manager owns and maintains data systems and records for the Integrated Marketing Communications team. The ideal candidate will be an expert on data cleanliness and have strong Excel and Salesforce experience. Experience working with a Customer Data Platform (CDP) is preferred. TheDatabase Managerwill also be responsible for making recommendations for database management, governance,and process improvements related to data capture and utilization. Candidate should alsobe experiencedin creating actionable reporting on database growth and health forvariousstakeholders.Candidate will work directly with brand director, customer account managers, and new business team. Primary Responsibilities: Manage the Corporate Salesforce instance Build out up-to-date, comprehensive contact records for our customers and prospects. Consolidate/merge contacts as needed inSalesforce. Create new contact records for customers. Establishgovernance/processesto monitor and maintain...
Communicate with others to transfer knowledge of completed analysis and prepares analytical results presentations and proposals for both internal and external clients. Conduct measurement of marketing effectiveness and develops design and analysis of structured marketing tests to achieve designated learning objectives. Work with clients, both internal and external, to meet data needs to execute marketing campaigns and report on results. Direct internal analytical research and development projects to improve products and offerings for clients. Define all client-facing reporting needs, and ensures that best practices are followed. Define and create custom segments, scores, and reporting as needed for marketing execution or performance interpretation. Understand and manage flow of data for an assigned client, and recommend changes to processes as needed to improve accuracy and efficiency Understand how a client's marketing data is used and provide recommendations based...
Jan 18, 2021
Full-Time
Communicate with others to transfer knowledge of completed analysis and prepares analytical results presentations and proposals for both internal and external clients. Conduct measurement of marketing effectiveness and develops design and analysis of structured marketing tests to achieve designated learning objectives. Work with clients, both internal and external, to meet data needs to execute marketing campaigns and report on results. Direct internal analytical research and development projects to improve products and offerings for clients. Define all client-facing reporting needs, and ensures that best practices are followed. Define and create custom segments, scores, and reporting as needed for marketing execution or performance interpretation. Understand and manage flow of data for an assigned client, and recommend changes to processes as needed to improve accuracy and efficiency Understand how a client's marketing data is used and provide recommendations based...
