MMC
Remote * (Binghamton, NY, USA)
TYPICAL ACTIVITIES Facilitates and participates in the design of customer journeys across the phases of the customer lifecycle (acquisition, retention, expansion and reclamation) including: Understanding of targeting requirements Identification of outbound and inbound marketing channels making up the customer journey (including but not limited to email, direct mail, phone, text, programmatic ads, social, etc.) Understanding of how the story, creative assets are geared to drive desired behaviors Identification of required call to actions Designs the required Response Management Process to manage inbound responders and leads through the sales process (familiar with lead qualification, prioritization, conversion and opportunity management) Builds and maintains marketing and sales campaigns through various technology platforms. Interacts and works with the Technology Team to adopt the standard data structure and practices, and recommend optimization opportunities...