Jun 02, 2023
Are you passionate about marketing analytics? Our opportunity may be for you! In our fast-paced environment, you will effectively juggle shifting priorities to oversee all Marketing Analytics activities and lead the creation and maintenance of processes, analytics, and reports to measure marketing department effectiveness including ROI, campaign effectiveness, database health, and customer acquisition. You will establish, maintain, and grow the Marketing Analytics activities and recommend and implement innovative initiatives to report on marketing performance and provide visibility to leadership all while contributing to a work culture that is diverse, equitable, and inclusive. Key Responsibilities: Manage the full analytical project lifecycle, from business development to final delivery, connecting optimization metrics to the strategic intent of campaigns and underlying business objectives. Benchmark marketing activity, performance, and spend against industry best...
Segal
Glendale, CA, USA