Mar 31, 2023
B2B Marketing Campaign Analytics Advisor Job Description The Campaign Analytics Advisor is responsible for creating end-to-end B2B campaign analytics and measurements solutions (data sourcing, data visualization and advanced analytics) across U.S Commercial Marketing: Broker, acquisition, retention, market conditioning and cross-sell. The Advisor will provide a clear vision for generating omni-channel KPIs, attribution models and actionable insights to prove or disprove business / marketing hypotheses. Responsibilities include : Measurement of all omni-channel campaign performance, provide recommendations to optimize campaign ROI and inform the creation of more personalized and effective programs Develop overall marketing attribution models for measuring marketing's impact on business growth and sales funnel development Partner with marketers to develop business hypothesis and leverage predictive analytics and advanced statistical techniques to drive strategic...
CIGNA
Remote * (Bloomfield, NJ, USA)