2 advertising marketing jobs found in Philadelphia, PA

The Digital Campaign and Marketing Analytics team is looking for an exceptional analytics advisor to leverage expertise in the data, marketing and digital realms. The position is responsible for leading marketing analytics strategy within Cigna Healthcare s Individual and Family Plan business segment. The ideal candidate will partner closely with the marketing team, agency partners and other key stakeholders to develop a measurement framework for assessing the impact of marketing efforts as well as delivering actionable insights to prove/disprove hypotheses and optimize marketing performance. They will deliver insightful data visualizations and employ advanced analytics techniques to drive meaningful impact for the business and across the enterprise. Primary Responsibilities: Collaborate with marketing leaders to identify analytics challenges and develop solutions Develop and manage reporting and data visualizations/dashboards across all marketing and communication channels...

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com. Job Summary Join a “Growth Minded” fast-paced exciting engineering team...